Branding is a strategic discipline focusing on outperforming the competition. Brands mainly compete for consumers attention, mind- and heart-share. The main goal of branding is CLIENT LOYALTY, the ability to generate sales and repeat purchases. Best brands convert customers to fans, advocates and evangelists.
Brand audits help a business to recognize its strengths and weaknesses, create opportunities for improvement, and find new ways to help the business stay relevant and move forward.
Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company’s character that make it identifiable.
A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
A brand activation is any campaign, event, or experience that enables your brand to engage directly with consumers and build a loyal brand community around your product or service. Activations, often inclusive and interactive, ignite the fire that will light the way for people to find your product and align with your purpose.
Brand is the perception of the company in the eyes of the world. Branding involves the marketing practice of actively shaping a distinctive brand. Brand identity is the collection of all brand elements that the company creates to portray the right image of itself to the consumer.
Rebranding is the process of changing the corporate image of an organization. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.
Nash Rg Silan
Executive Brand Consultant